TESTING FROM PRODUCTION
Just a few years ago everyone was concerned with harvesting metrics for Likes, Retweets, Followers, and the number of messages their automated platforms had sent, but not Richard Brasser. Instead, he was pondering how social media could translate into dollars and enhance the B2B sales process. In early 2010 social media marketing was gaining significant traction, and companies were asking the always important question of “How do we make money with social?” Everyone knew there had to be a way to empower actual sales through social, and not just manage relationships with friends and followers. At the time, rFactr (previously named The Targeted Group) had a history of solving these kinds of problems by developing impactful sales enablement solutions, and so the company set its sights on conquering social for sales teams.
“Social offered a very interesting opportunity in the area of sales because of the potential scale. We quickly found out, however, that activating sales people on a social media platform proved very different from activating marketing people.” – Richard Brasser, CEO of rFactr.
In late 2010, rFactr built the first and only solution specifically designed for enterprise sales teams to manage, leverage and gain value from social communication. We launched the technology and training program with a few very large organizations and found immediate success. In fact, our programs have since won several awards and dramatically impacted the careers of our key sponsors.
Over the last 5 years, we have evolved this solution in conjunction with well-known and respected companies around the world to offer the most robust yet usable system available in the marketplace. Having proven that this solution shows measurable impact on sales across many industries, rFactr is gaining widespread acceptance as the leader in the field of social sales.
Richard will be sharing his expertise on funding startups and early stage companies this Thursday, January 29, 2014 at the UNC Charlotte Center City Campus. Click for more information or to register for the event.